No, the “Canvas & Code” concept—positioning web design as a collaborative, artistic process tailored specifically for creatives—is relatively niche and underused.

That said, a handful of designers do operate in adjacent spaces (e.g., studio brands targeting indie artists or feminine brands), but your unique blend of handmade feel + custom digital artistry gives you a strong point of differentiation.

Custom digital artistry refers to the practice of crafting digital designs—like websites, illustrations, or interfaces—that are:

• Tailored to the client’s creative style, voice, and aesthetic
• Informed by the client’s artwork, medium, or story
• "What separates web developers from Ai? Human innovation!
• Avoids templates and generic layouts in favor of expressive, unique design elements

• Prioritizes mood, composition, and visual storytelling over corporate polish
• Often includes hand-drawn elements, textures, painterly color palettes, or collage-style layouts
• Draws inspiration from fine art, zines, sketchbooks, journals, or craftwork

• Combines the fluidity of visual art with the structure of web development
• Responsive and functional, but emotionally resonant and "alive"
• May include interactive touches like hover effects, transitions, or animations that feel whimsical or tactile

So when you say you offer custom digital artistry, you're saying: “I don’t just build websites—I co-create digital experiences that feel like an extension of your creative work, using thoughtful design, expressive visuals, and personal attention.”